The point of a business card is to drive customers to your business. Write that info on the back! Utilize for a Different Use This would be a creative design feature for any businesses that schedule appointments with customers. When working on business cards, I’m often told to keep a big space on the back of the card in case either the client, or the client’s customer, wants to write notes or important information. Remember to keep the initial size the standard 3.5″x2″ and get smaller from there. Technically, cards can be trimmed in any sort of way you want, but remember where they’re going to be kept: mostly in wallets. I’m personally a fan of square business cards, like half the size of a normal card. Think outside the box about what sort of material your card could be, but make sure it’s related to your brand. What about printing your business card on a thin metal sheet?! If you’re a yoga business, how about creating a business card on a thin foam mimicking a yoga mat. Ponder these possibilities when crafting yourself a new business card: Different Material It’s okay to be different, but don’t go overboard. You want your business image to stand out, to get noticed. This business card is so cool!! (Found at Bored Panda) The sample on the right illustrates a poor font choice. The example on the left shows my regular business card. You want people to read your card, right? Pick fonts that are “simple” and easy to read as the majority of content on most business cards range from font sizes 6pt to 10pt. Font: Use an Easily Readable Font and Size Make sure to make that boom! first impression make sure the viewer knows who you are and what you do before even moving on to the contact information. If you’ve not had a conversation with someone before handing them your card, the card itself is going to be the conversation starter. Who uses fax anymore?!)ĭo: Clearly Illustrate Your Business and Industry Forget Important InformationĬonsidering the above suggestion, for the love of Pete, don’t fail to include all the pertinent information: If people are going to investigate or contact you digitally, they’ll use your email address and your website. Leave these things off your business card. Those can all be reached from your website (and hopefully yours works the same way!). We’re on Facebook, Twitter, Google+, LinkedIn and Pinterest… But that doesn’t mean we need to include all those URLs on our business cards. A business card is not a brochure, it doesn’t need to list out and explain your services it doesn’t need to feature photos of all the projects you’ve completed. The most successful business cards are the simple ones. Nonprofit Marketing with Purpose Facebook Groupĭon’t let your business card end up in a pile of cards on someone’s desk.Construction Marketing with Purpose Podcast.
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